Make better decisions closer to the leaf.
Map useful signals from garden and factory so quality can become more consistent, visible, and actionable.
Kitaru
Building What's Next
for Indonesian Tea
AN INITIATIVE BY PT. DIGITAL TEA INDONESIA
A better way forward
for the tea industry.
Kitaru maps where practical technology can strengthen how the Indonesian tea is produced, verified, traded, and financed. It creates a shared direction for growers, factories, buyers, institutions, and technology partners to move the sector forward together.
KitaruGardenCultivarPlaceFlavorPeopleValueKitaru means a digital tree.
Rooted in origin.
Built to carry value.
Strong Roots Begin in Indonesia's gardens, shaped by diverse terroir*, cultivars, people, and a remarkable range of flavor.
A Digital Trunk Carries that richness through trusted information, helping buyers recognize it while allowing value to travel fairly.
Shared Prosperity Becomes the canopy, creating richer experiences for consumers and stronger returns for the people who sustain the tea.
*Terroir (pronounced ter-wahr) is a French term that describes how a specific local environment, including the soil, weather, and lay of the land, shapes the unique flavor and character of a crop.
Our mission
Let origin and quality travel together.
Connect evidence across the chain so Indonesian tea can reach buyers with stronger identity, confidence, and context.
Turn trusted records into wider opportunity.
Explore infrastructure that can improve access to finance, recognize stewardship, and distribute value more fairly.
One sector. A more connected future.
Discover the technology roadmap, or begin with the landscapes and character that make Indonesian tea distinctive.